I’m a designer who’s hell bent on keeping digital fun(ctional). Senior product designer with 10+ years across Meta, Netflix, and 1-800 Contacts. I like using design thinking to solve messy problems. I love to detangle flows, create missing systems, and demystify the process. And when I find myself needing a tool that doesn’t exist, I build it.
I’m a designer who’s hell bent on keeping digital fun(ctional). Senior product designer with 10+ years across Meta, Netflix, and 1-800 Contacts. I like using design thinking to solve messy problems. I love to detangle flows, create missing systems, and demystify the process. And when I find myself needing a tool that doesn’t exist, I build it.
The 1-800 Contacts app had drifted away from the brand and the website. I rebuilt onboarding, prescriptions and checkout backed by a defined design system and component library.
$6M revenue and 12% LTV lift, year over year.
I fixed the UX for a confusing subscription flow. 1-800 Contacts was looking to scale their business offerings and wanted a strong subscription center to start.
Shipped a new subscription flow and dashboard
A parent-managed account for a child under 13 presented many new UX challenges. I designed a surface that allowed the team to account for the new challenges and helped parents simplify their management process.
Friending up 4% thanks to easier management.
Facebook’s advertiser survey was losing nearly everyone who opened it, making it impossible to identify bad actors. Reworking the survey UX lifted completion from 2.8% to 19%.
Completion up 6.8x, from 2.8% to 19%.
Netflix needed to attract researchers and help recruiters find them. I designed two products: a public site that made dense machine learning research inviting, and an internal tool built for speed.
1M+ visitors to a research site that didn't exist before.
With a claim like “changing the nature of money” the brand had big shoes to fill. The founders needed a brand that could embody the claim and a website to attract their clients.
New brand and marketing site
What does the future of streetwear ownership look like? Dopamine needed a marketplace where physical items can be tied to a digital NFT twin.
A full Figma system the founders' engineer could build from.
